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"Cheetah Bars in the Classroom"
by Trish Boyles, Ph.D. Student, VA TECH

Ask a few professors about holding the interest of a class of forty college students and they’ll tell you what a challenge it can be. Ask Dr. Chris Neck how he consistently holds the attention of over 1000 college students for three straight hours in his weekly “Management Theory and Leadership Practice” class, and his response will likely include the words “positive,” “energy” and “Cheetah bars.”

Dr. Neck is an Associate Professor of Management at Virginia Tech, has written several books on topics such as productivity and self-leadership, and is the seven-time winner of the “Students Choice Teacher of the Year Award.” His ‘Management Theory and Leadership Practice’ class is designed to give students a basic understanding of contemporary management knowledge. Perhaps more importantly however, Dr. Neck also aims to empower students to achieve their ultimate potential through the class. Movie clips, guest appearances by local musicians, and Cheetah bars are among the many innovative motivational tools he uses to keep students involved, learning and inspired. What’s more, Dr Neck’s enthusiasm and unique teaching techniques do more than just keep students’ attention, they get students listening and thinking. When students are able to demonstrate their grasp of the material and add to class discussion through an insightful comment or by taking a risk and asking a challenging question, they are rewarded with a Cheetah bar. For example, in a recent lecture about organizational culture, Dr. Neck showed a brief clip from the movie Sister Act to demonstrate elements of organizational culture. Students responded to the clip by noting the dress of the nuns and the routines of the convent as indicators of the organizational culture. But one student recognized the implied hierarchy in the organization through the subtle actions of the nuns as well as their seating arrangements in the clip. This insight earned her one of the five Cheetah bars handed out that night.

One of the most powerful indicators of what this adds to the class is found in the words of the students themselves:
“I know for me, the way he teaches the class makes me retain the information much better. The incentive of the Cheetah Bar gets kids to participate when they may not otherwise. I have never had another teacher hand out incentives in class, but it works. Students feel more inclined to ask questions and participate in class when they could possibly get a reward for sharing their thoughts in a class of 1,000 kids.” - Ted Winters

“Neck's classes have been awesome. He keeps the energy up and everyone interested. I figured in a class of over 1000 students that I would not even show up because it would be so cut and dry, but I have been wrong. His idea of handing out those Cheetah Bars keeps everyone's attention span in check!” - Ben Axeman

Cheetah bars have become a part of the culture of the classroom environment and something that Dr. Neck sees as representative of the goals he is trying to achieve with the class, he notes “I wanted to give something that fits the nature of the class. I like energy and enthusiasm. Boom. Cheetah Bar, energy. It fits.” Overall, Cheetah bars are a small, but important aspect of the class that add to and fit with the “out of the box” thinking Dr. Neck demonstrates and promotes in his lectures.

Dr. Neck’s success with getting students involved and helping them not only learn the course material, but become inspired and motivated to follow their passions and develop their full potential is due in large part to his incorporation of innovative tools to connect with the students. One thing that’s for sure - out of the many tools Dr. Neck incorporates to keep students involved and actively learning, Cheetah bars are the ones that taste the best, hands down.

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